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Top Beauty Influencers for Brands

Beauty influencers for brands drive some of the highest purchase conversion rates of any creator category — audiences follow these creators specifically for product recommendations and tutorials. This list highlights active beauty creators across YouTube, TikTok, and Instagram spanning skincare, makeup, and wellness so you can assess content style and audience fit before going deeper in Collabry.

Featured creators

Ahliyah Michelle

Ahliyah Michelle

youtube

Followers
72K
Avg Views
8,556
Engagement
4.57% engagement

Ahliyah Michelle is a beauty creator & influencer based near San Francisco, California who has created engaging online beauty tutorials for nine years. She got her start doing iconic 2016 glam makeup…

Laura Lee

Laura Lee

youtube

Followers
4.6M
Avg Views
635K
Engagement
3.52% engagement

Laura Lee is a popular YouTube star, beauty influencer, entrepreneur, and co-host of the popular podcast Fool Coverage known for her makeup tutorials, beauty reviews, and lifestyle vlogs. She began h…

Lab Muffin Beauty Science

Lab Muffin Beauty Science

youtube

Followers
846K
Avg Views
187K
Engagement
5.69% engagement

I’m Michelle, a science educator and chemistry PhD from Sydney, Australia. I’m here to help you work out which beauty products are worth buying and which aren’t, using science! I started Lab Muffin…

Melody |Ancient Beauty Secrets

Melody |Ancient Beauty Secrets

tiktok

Followers
607K
Avg Views
68K
Engagement
1.49% engagement

Ancient beauty secrets ✨ melodyyaslan@gmail.com Recieve the Ancient Beauty Letters 💌👇🏻

𝒜𝓃𝑔🧴BEAUTY EXPERT 20+ YRS

𝒜𝓃𝑔🧴BEAUTY EXPERT 20+ YRS

tiktok

Followers
121K
Avg Views
11K
Engagement
0.36% engagement

CELEB BEAUTY EXP & EDUCATOR | SINCE 2006 PIONEERING AUTHENTIC BEAUTY OVER HYPE 🐚TRUTH OVER TRENDS TRUST-DRIVEN COMM 📍DEN 💌 angelina@aptalentmanagement.com

Sangita's beauty Tips

Sangita's beauty Tips

youtube

Followers
57K
Avg Views
53K
Engagement
1.24% engagement

Hi my name is sangita . I made this channel for those who love to watch Makeup 💄& skincare🧴, Fashion👗, outfit from scratch 🪡🧵haul,lifestyle, travel vlogs, beauty tips, product review & much more…

James Welsh

James Welsh

youtube

Followers
1.6M
Avg Views
211K
Engagement
5.55% engagement

Hey its James, on this channel I take a deeper dive into skincare: the ingredients, the science, and the marketing. I explore Korean skincare trends and break down the myths that confuse people more…

SELF CARE SECRETS

SELF CARE SECRETS

youtube

Followers
791K
Avg Views
132K
Engagement
3.74% engagement

Hi Guys!!! Welcome to my channel Self Care Secrets :) I am an Indian Girl Anjana . This youtube channel is my community and is about Natural Skin Care Haircare Beauty , Natural DIY Remedies , Frizzy…

Allie Glines

Allie Glines

youtube

Followers
831K
Avg Views
104K
Engagement
6.17% engagement

Hi friends! My name is Allie, and I’m so glad you’re here. I’m the founder of Ravie Beauty and a professional makeup artist, and for over a decade I’ve been sharing honest beauty guidance online. I’v…

Gothamista

Gothamista

youtube

Followers
685K
Avg Views
220K
Engagement
0.56% engagement

Hi! Renee here, I'm a city girl and skin-thusiast, who treasure hunts for beauty products as a profession. My entire career has been of finding & curating fabulous things, beauty and lifestyle relat…

Tyiece

Tyiece

youtube

Followers
56K
Avg Views
21K
Engagement
4.41% engagement

🌿 Welcome to Tyiece – where natural beauty meets feminine wellness. I help women achieve healthy, thriving natural hair by pairing proven hair care routines with nourishing wellness habits that sup…

RARA

RARA

youtube

Followers
1.3M
Avg Views
77K
Engagement
1.36% engagement

Hi, this is **Rashmi Ratul Tripathi (RARA)** ✨ I’m a **Digital Influencer** sharing content on: 💄 Beauty & Makeup 👗 Fashion 🌿 Skincare 🌸 Lifestyle Let’s connect & grow together 💕 📸 Instagram…

xThuyLe

xThuyLe

youtube

Followers
479K
Avg Views
41K
Engagement
4.60% engagement

Hi I’m Thuy! This channel is all about how to Glow-Up from the inside out, I share beauty and self-development tips so you can TRULY be confident and be the best version of yourself. I'm spilling al…

How to use this list

Use this page to browse beauty influencers for brands before you dig deeper. Review public profiles for content style and audience fit, then switch to Collabry to search adjacent creators, save lists, and plan campaign scope.

What Brands Should Look for in Beauty Creators

When searching for beauty influencers for brands, consider the creator's expertise in specific beauty categories such as skincare, makeup, or wellness. Look for influencers whose audience aligns with your target demographic and whose content style resonates with your brand’s messaging.

How Collabry Helps You Go Further

Collabry streamlines your journey from discovering beauty influencers for brands to managing your campaigns. Save potential creators to your list, explore adjacent talent, and estimate the scope of your campaigns with ease.

FAQ

What should I consider when partnering with beauty creators?
Focus on the influencer's engagement rates, audience demographics, and the authenticity of their content. Ensure their values align with your brand for a successful collaboration.
Which platforms are best for beauty influencer marketing?
Instagram is ideal for stunning visuals, TikTok excels in short, engaging videos, and YouTube is perfect for in-depth tutorials and reviews. Each platform offers unique opportunities for beauty content.
Is this list exhaustive?
No — it is a discovery-oriented sample from the indexed creator pool. Collabry search surfaces many more profiles depending on your filters and plan.
How often is this list updated?
Creator data is pulled from the Collabry index and refreshed periodically. For real-time metrics and the latest profiles, search directly inside Collabry.