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Makeup Influencers for Brands

Makeup influencers for brands include professional MUAs, viral beauty creators, and product reviewers with highly engaged audiences. From YouTube tutorials reaching millions to TikTok GRWM routines going viral, the right creator match depends on your brand aesthetic and target customer.

Featured creators

Makeup & Skincare Lab

Makeup & Skincare Lab

youtube

Followers
32K
Avg Views
157K
Engagement
0.63% engagement

Welcome to Makeup & Skincare Lab 💄🧴 This channel is dedicated to honest makeup reviews, skincare reviews, viral beauty product testing, and affordable beauty finds. I test and review different mak…

Makeup Tips

Makeup Tips

youtube

Followers
141K
Avg Views
17K
Engagement
0.66% engagement

Welcome to Makeup Tips, your go-to destination for all things makeup! Discover the latest trends, get inspired by stunning looks, and master essential techniques through our engaging tutorials. Join…

TheMakeupChair

TheMakeupChair

youtube

Followers
1.5M
Avg Views
168K
Engagement
3.93% engagement

Hello and Welcome to the TheMakeupChair channel! My name is SineadyCady or just Sinead. I'm a makeup artist and author of the makeup book - "The Makeup Chair Handbook" This channel is called "The…

Avipreet Bindra Makeup Artist

Avipreet Bindra Makeup Artist

youtube

Followers
144K
Avg Views
60K
Engagement
2.79% engagement

Welcome to Avipreet Bindra's YouTube channel, where we’re all about that glow-up life! 💄✨ Drop a comment on what you wanna see next! 🌟 About Me 🌟 Hey, I’m Avipreet Bindra, your go-to makeup BFF.…

Amanda Benko

Amanda Benko

youtube

Followers
74K
Avg Views
33K
Engagement
5.37% engagement

Hi, I'm Amanda Benko, pro makeup artist and makeup reviewer. Welcome to my channel! I'll be sharing everything you need to know about natural makeup, clean beauty, and skincare that really works. He…

Makeup Compilation

Makeup Compilation

youtube

Followers
110K
Avg Views
13K
Engagement
0.64% engagement

"Welcome to Makeup Complications, your go-to destination for all things makeup! Discover the latest trends, get inspired by stunning looks, and master essential techniques through our engaging tutori…

Asma Khan

Asma Khan

youtube

Followers
1.8M
Avg Views
425K
Engagement
2.78% engagement

Welcome to my world of Beauty & Style! ✨ ​Hi! I am a Professional Makeup Artist and the founder of my own Makeup Studio. This channel is my creative space where I bring together my passion for makeup…

Super Makeup Style

Super Makeup Style

youtube

Followers
507K
Avg Views
94K
Engagement
2.30% engagement

Hello lovelies❤ I'm Sonali Sharma . Do "SUBSCRIBE , LIKE , SHARE " my channel #superMAKEUPstyle .. I do some sort of fun videos as -- diys , makeup tutorials , hairstyles , detailing makeups , lifes…

Camille Cowher (Mature Skin & Makeup)

Camille Cowher (Mature Skin & Makeup)

youtube

Followers
217K
Avg Views
73K
Engagement
2.10% engagement

Welcome! 💖 If you're a woman over 50 navigating the changes that come with menopause—or after menopause - you're in the right place! Around this time in our lives, everything shifts—our skin, our m…

Makeup By Nikki La Rose

Makeup By Nikki La Rose

youtube

Followers
521K
Avg Views
84K
Engagement
5.65% engagement

Hi everyone! My name is Nikki! I’m a professional, celebrity & Editorial Makeup artist of 16 years. I’m so happy to now be sharing my tried and true tips & techniques that I’ve learned throughout my…

MAKEUP FOR MATURE SKIN

MAKEUP FOR MATURE SKIN

youtube

Followers
63K
Avg Views
5,081
Engagement
12.69% engagement

Hi, I'm Anne P, and I share makeup for mature skin. I’m here to help mature women look and feel their best—with no fluff, no filters, and no BS. Think of me as your honest, beauty-obsessed friend who…

Jaclyn Hill

Jaclyn Hill

youtube

Followers
5.4M
Avg Views
1.4M
Engagement
3.77% engagement

Hi I'm Jaclyn Hill from JaclynHill1 on YouTube. I am a professional makeup artist. I'm young, ambitious & full of life. I post makeup tutorials and makeup reviews on all different holidays and theme…

RARA

RARA

youtube

Followers
1.3M
Avg Views
77K
Engagement
1.36% engagement

Hi, this is **Rashmi Ratul Tripathi (RARA)** ✨ I’m a **Digital Influencer** sharing content on: 💄 Beauty & Makeup 👗 Fashion 🌿 Skincare 🌸 Lifestyle Let’s connect & grow together 💕 📸 Instagram…

Mixed Makeup

Mixed Makeup

youtube

Followers
1.5M
Avg Views
100K
Engagement
2.49% engagement

Mixed Makeup was founded by Susan Yara with a focus on skincare and beauty. She began her career as an on-camera news reporter in NYC, then found herself in the digital world as a reporter and host a…

Trish - Makeup, Skincare & Lifestyle

Trish - Makeup, Skincare & Lifestyle

instagram

Followers
71K
Avg Views
1,275
Engagement
1.88% engagement

Sharing reviews on beauty, wellness & everyday essentials! 🇨🇦 🇺🇸 DM or Email for collabs 🥰 📍Montreal Promo codes ⬇️ Shop My Faves ⬇️

Laura Lee

Laura Lee

youtube

Followers
4.6M
Avg Views
635K
Engagement
3.52% engagement

Laura Lee is a popular YouTube star, beauty influencer, entrepreneur, and co-host of the popular podcast Fool Coverage known for her makeup tutorials, beauty reviews, and lifestyle vlogs. She began h…

Ahliyah Michelle

Ahliyah Michelle

youtube

Followers
72K
Avg Views
8,556
Engagement
4.57% engagement

Ahliyah Michelle is a beauty creator & influencer based near San Francisco, California who has created engaging online beauty tutorials for nine years. She got her start doing iconic 2016 glam makeup…

Danielle Kirsty

Danielle Kirsty

youtube

Followers
1.2M
Avg Views
1.2M
Engagement
4.52% engagement

Hey! I'm Danielle, a makeup obsessed Libra (& yes I'm definitely a Libra!) with a strange fascination for all things True Crime. On this channel I do True Crime & Makeup videos (the two things I'm…

Allie Glines

Allie Glines

youtube

Followers
831K
Avg Views
104K
Engagement
6.17% engagement

Hi friends! My name is Allie, and I’m so glad you’re here. I’m the founder of Ravie Beauty and a professional makeup artist, and for over a decade I’ve been sharing honest beauty guidance online. I’v…

How to use this list

Use this page to browse makeup influencers for brands before you dig deeper. Review public profiles for content style and audience fit, then switch to Collabry to search adjacent creators, save lists, and plan campaign scope.

What to Look for in Makeup Creators

Makeup influencer marketing works best when the creator's style matches your brand aesthetic. A bold editorial MUA draws different buyers than a clean-beauty minimalist or a drugstore dupe reviewer. Look for creators who post consistent product reviews, not just tutorials — review audiences convert at higher rates. Check engagement on product-tagged posts specifically, since viral tutorial views don't always translate to purchase intent.

How Collabry helps you go further

Collabry allows brands to seamlessly transition from discovering public profiles to managing their influencer marketing campaigns. You can save lists, explore adjacent creators, and estimate campaign scope effectively.

FAQ

How can I choose the right makeup influencer for my brand?
Consider factors like audience demographics, engagement metrics, and the creator's aesthetic to ensure alignment with your brand's image and goals.
What platforms are best for beauty influencer marketing?
Instagram, TikTok, and YouTube are all excellent platforms for beauty marketing. Each offers unique content formats that can enhance your brand's visibility and engagement.
Is this list exhaustive?
No — it is a discovery-oriented sample from the indexed creator pool. Collabry search surfaces many more profiles depending on your filters and plan.
How often is this list updated?
Creator data is pulled from the Collabry index and refreshed periodically. For real-time metrics and the latest profiles, search directly inside Collabry.